Free Parking Hits The Mark

Erewash Borough Council’s one hour free parking in its town centre car parks has proved a major success – with more than 60,000 free tickets issued
 in the first month.
 
Free parking was introduced in the busiest car parks in Ilkeston and Long Eaton in January as a six month trial to encourage people to shop locally and further boost town centre regeneration.

 
The council is monitoring the scheme’s success during the trial, which runs until Sunday 28 June. An independent market researcher has been commissioned and is currently carrying out street-based interviews with visitors to the towns on market and non-market days as well as Saturdays to find out more about the views of residents.
 
In addition, the council will also carry out a survey of town centre retailers this month to see if the free parking has had a positive impact on their business.
 
Councillor Barbara Harrison, Erewash Borough Council’s Lead Member for Environment, says:
 
“The feedback we have received so far indicates that people find the one hour free parking a big help, with many pointing out that the town centre car parks are busier than ever. We are delighted it has been so well received as we see this scheme as a positive move to boost our town centres. The key to its success, however, is that it encourages more residents to show their support for their town and to shop locally. We are monitoring its impact and look fo
rward to talking to local traders to see if it is making a difference.”
 
The free one hour parking is available in 11 car parks in Ilkeston – East Street, Baker Street, Chapel Street, Pimlico, Station Road, Wilton Place, Albion Centre, Albion Centre extension, Club Row, Queen Street and South Street.
 
In Long Eaton, the town centre car parks on Claye Street, Gibb Street, Beaconsfield Street, Lawrence Street and the lower Town Hall are in the scheme.
 
Shoppers can park in any of the bays in the car parks offering the free parking at any time of the day but must obtain a ticket from the pay and display machine by pressing the green button. The free ticket will give the expiry time and this must be clearly displayed in the vehicle